Life is a fleeting journey. We are born, and one day, we will leave this world. But what truly matters is what we do in between. Billionaire businessman Femi Otedola once captured this essence with profound simplicity:
“There is a time to be born, there is a time to die, in between don’t forget to live.”
Prince Adelaja Adeoye, reflecting on this quote, reminds us that success is not just about wealth or power, but about living fully and intentionally.
What It Means to Truly Live
To live is not merely to breathe or exist—it is to find meaning, joy, and purpose. It means:
Pursuing Your Passion – Life is too short to be stuck doing what doesn’t bring fulfillment.
Building Relationships – Money and power may fade, but relationships leave lasting memories.
Making Impact – Living well includes touching lives, creating opportunities, and leaving a legacy.
Balancing Hustle with Joy – Work hard, but don’t forget to laugh, travel, and create experiences.
The Nigerian Hustle vs Living
In Nigeria, where survival often overshadows living, many people forget the importance of balance. Young people chase money relentlessly, politicians chase power endlessly, yet many lose themselves in the process. Otedola’s wisdom is a reminder: wealth is important, but living with joy and fulfillment is greater.
Global Lessons
From Steve Jobs reminding us that death is the great equalizer, to Nelson Mandela’s commitment to freedom and dignity, the message is universal—life is not measured by years, but by meaning.
Conclusion
Every sunrise is a reminder that time is limited. We are born once, we die once, but in between, we have countless opportunities to live meaningfully. As Otedola wisely puts it, don’t just exist—live.

